Marketing Glossary
Plain-English definitions of the SEO, content marketing, and social media terms you need to know — from search intent and E-E-A-T to GEO and share of voice.
Search Intent
The underlying goal behind a search query — what the searcher actually wants to accomplish.
Read moreGEO (Generative Engine Optimization)
The practice of making your content the source that AI engines like ChatGPT, Perplexity, and Gemini cite in their answers.
Read moreShare of Voice
The percentage of visibility your brand captures for a keyword or topic, compared to competitors.
Read moreBrand Voice
The consistent personality and style that comes through in everything your brand writes.
Read moreContent Pillar
A comprehensive piece of content that thoroughly covers one core topic, with cluster content linking back to it.
Read moreTopical Authority
The depth and completeness with which your site covers a subject, as judged by search engines.
Read moreE-E-A-T
Google’s quality framework: Experience, Expertise, Authoritativeness, and Trustworthiness.
Read moreBacklink
A link from another website to yours — one of the strongest signals search engines use to judge authority.
Read moreMeta Description
The short summary of a page shown in search results — written to earn the click.
Read moreAlt Text
The written description of an image that screen readers and search engines rely on.
Read moreLong-Tail Keyword
A longer, more specific search phrase — lower volume, but higher intent and easier to rank for.
Read moreSERP
The Search Engine Results Page — what you see after searching, now far more than ten blue links.
Read moreFeatured Snippet
The highlighted answer box at the top of Google’s results, extracted from a ranking page.
Read moreSchema Markup
Structured data code that explicitly tells search engines what your content is — a product, article, FAQ, or recipe.
Read moreCTR (Click-Through Rate)
The percentage of people who see your listing in search results and click it.
Read moreEngagement Rate
The share of your audience that interacts with your content — likes, comments, shares, saves, and clicks.
Read moreUTM Parameters
Tags added to a URL that tell your analytics exactly where each visitor came from.
Read moreCanonical URL
The officially preferred version of a page when multiple similar URLs exist — declared in a canonical link tag.
Read morellms.txt
An emerging standard file — like robots.txt for AI — that gives AI engines a curated map of your site’s content.
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