UTM Parameters
Tags added to a URL that tell your analytics exactly where each visitor came from.
Updated September 19, 2026
UTM Parameters, explained in plain English
A UTM-tagged link like ?utm_source=instagram&utm_medium=social&utm_campaign=launch shows in your analytics as a distinct traffic source — so you know which posts, platforms, and campaigns actually drive visits and sales. Tag every link you share and within a month you’ll see which channels deserve more of your effort.
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