E-E-A-T

E-E-A-T, explained in plain English

E-E-A-T is how Google’s quality raters judge whether content deserves to rank. Show first-hand Experience (you actually did the thing), Expertise (credentials or deep knowledge), Authority (others cite you), and Trust (accurate, honest, safe content). Named authors, original data, honest pros-and-cons, and consistent topical depth are the practical signals.