Meta Description
The short summary of a page shown in search results — written to earn the click.
Updated September 19, 2026
Meta Description, explained in plain English
About 155–160 characters is the sweet spot before truncation. Meta descriptions don’t directly affect rankings, but they directly affect click-through rate, which drives traffic. State what the reader gets, make it specific, and match it to their search intent. Content Craft AI drafts one for every piece of content it generates.
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