Search Intent
The underlying goal behind a search query — what the searcher actually wants to accomplish.
Updated September 19, 2026
Search Intent, explained in plain English
Search intent falls into three broad buckets: informational (“how to build a content calendar”), commercial (“best AI writing tools”), and transactional (“Content Craft AI pricing”). Content ranks when it matches the intent Google rewards for that query — a product page will never rank for a how-to question, no matter how good it is. Before writing anything, search your keyword and study what’s already on page one: that’s the intent you need to match.
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