CTR (Click-Through Rate)
The percentage of people who see your listing in search results and click it.
Updated September 19, 2026
CTR (Click-Through Rate), explained in plain English
CTR is the bridge between ranking and traffic — you can rank #3 and out-earn #1 with a better title and description. Improve it by promising something specific in the title, matching search intent exactly, and writing meta descriptions that read like the answer to the query.
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